Meta Ads Changes in Australia: What Local Businesses Need to Know

With recent privacy changes, targeting local audiences on Meta has shifted. Broad targeting combined with strong local creative is now outperforming hyper-specific audience targeting.

Do Facebook ads still work for local businesses?

Yes, but the strategy has changed. Creative is the new targeting. Your ad copy and video content must do the heavy lifting of qualifying your audience. Call out your city and ideal customer in the first 3 seconds of the video to capture the right attention.